Recently, New China Life Insurance has officially partnered with Bloomage Biotech's ECM Center (also known as the Wukesong Arena), becoming its official partner. The two companies will leverage their respective strengths to deepen collaboration in cultural and sports communication, joint brand promotion, and other areas. Together, they aim to explore a new model of cross-industry cooperation combining insurance with culture and sports, actively supporting high-quality development in these sectors and safeguarding people's well-being.
As a professional competition venue for the 2008 Beijing Summer Olympics and the 2022 Beijing Winter Olympics, Wukesong Arena spans 6.3 square meters and accommodates nearly 1.8 thousand spectators. It hosts approximately 80 events annually, with single-event foot traffic exceeding 10,000 people and daily activity drawing up to 15 thousand visitors from surrounding commercial and natural areas. In the post-Olympic era, Wukesong has evolved into a comprehensive hub integrating top-tier sports competitions, large-scale cultural performances, and trendy commerce. As a vibrant landmark showcasing Beijing's urban energy, its operational activity consistently ranks among the top three nationwide.
During this partnership, New China Life's brand identity will span diverse scenarios—from the venue exterior to interior zones, and from cultural/sports activities to commercial operations. This integration deeply connects our brand values with sports, culture, and commerce, driving breakthroughs in brand rejuvenation and building a comprehensive "benefits matrix" for customers. Insurance services will reach the public more directly, ensuring every attendee feels the warmth of the New China Life brand.
In recent years, New China Life has comprehensively sponsored top-tier events including A1-level marathons, WTT Chinese Grand Smash, Su Chao, and basketball leagues. We have launched five service brands—"Xinhua Zun, An, Rui, Yue, Kang"—to build a service matrix covering ten key areas: healthcare, wellness, elderly care, finance, tax, legal, business, education, entertainment, and culture. 2026 marks New China Life's 30th anniversary and coincides with the national launch of the 26 Customer Service Festival. With an open mindset, innovative services, and heartfelt companionship, we are deepening the integration of financial services with diverse scenarios to meet people's needs for a better life and co-create a brighter, more exciting future.
