On 2026, the launch event for Beijing's life insurance industry pension financial service initiatives was successfully held. The event was jointly guided by the Beijing Financial Regulatory Bureau, the Beijing Civil Affairs Bureau, and the Beijing Municipal Party Committee Office of Financial Work, and co-hosted by the Beijing Insurance Association and the Beijing Insurance Society.
In recent years, the Beijing Financial Regulatory Bureau has earnestly implemented the spirit of the Central Financial Work Conference, adhered to a people-centered development philosophy, and continuously promoted the insurance industry's increased supply of financial services for elderly care.
First, strengthen policy guidance. Issue special documents specifying requirements to support the development of the elderly care industry, enrich the supply of elderly care financial products, and enhance the quality and efficiency of elderly care financial services.
Second, leverage collaborative synergy. Actively coordinate with relevant departments such as the Beijing Municipal Civil Affairs Bureau to establish industry association exchange platforms, proactively address the financial needs of silver economy enterprises, and ensure targeted capital investment and insurance protection.
Third, enhance protection capabilities. Commercial pension insurance, long-term care insurance pilots, senior-specific accident insurance, comprehensive support programs for families with only one child, and "Beijing Puhui Health Insurance" have collectively provided diversified coverage—including nursing, accident, and medical services—to nearly 10 million person-times. Insurance institutions are actively participating in elderly care community projects in Beijing and exploring new pathways for home-based commercial elderly care.
At the press conference, the Beijing Insurance Society led the release of research findings on elderly care needs in the Beijing region. The survey focused on four key dimensions: elderly care, health, education, and wealth management, identifying critical supply-demand pain points to provide data support for policy optimization, institutional operations, product innovation, and community strengthening. During the institutional presentation segment, 5 life insurance companies showcased their recent achievements and innovative initiatives centered on the "product + service" ecosystem integration model. Key highlights included diversifying differentiated product offerings, introducing inclusive insurance products, building comprehensive services spanning insurance, medical care, nursing, and wellness, and exploring home-based elderly care models.
Next, the Beijing Financial Regulatory Bureau will continue to guide the Beijing life insurance sector to leverage Beijing's three-tier elderly care service network and the supply model of "home-based care supported by community services, professional institutional support, and integrated medical and elderly care." The bureau will expand comprehensive insurance services covering the entire elderly care industry chain and strive to create a "Beijing Model" for elderly care financial services.
